What makes us different

About Us & Our Story

What makes us different

About Us & Our Story

passion led us here

How it all began…

As sisters, we birthed Curious Pencil Ltd from a heart of making people smile. With a background of working in the corporate world, we experienced first hand the disconnection between people and large organisations. We decided to combine our skills, Simone a creative writer and Sheleen an artist, to produce our first greeting card. Soon we realised our cards had a big impact on the recipient’s emotions, so we took it further and introduced bespoke cards to organisations, in the hope to connect people an otherwise disconnected world.

What started as a small idea, between sisters, has evolved into a business that helps address this common issue. We benefit many companies by improving their customer experience and retention because we believe people are the core of every business.

Curious Pencil Ltd is now an award-winning greeting card specialist, primarily known for a niche in bespoke corporate greeting cards. We have been trading for 5 years. We work with many different sectors to improve on the human-to-human connection, industries such as: automotive, housing, employment, charity, legal and marketing. Whether it’s to say ‘Thank You’, ‘Sorry’, ‘Welcome’ or ‘Congratulations’, our cards certainly make an impact.

passion led us here

Our Mission…

In a digital world, we sometimes lack the human touch and a physical card is a perfect way to fill that gap. Suddenly, letters through the post have become a rarity, other than junk mail. We are all about the excitement that comes with receiving something unexpected to really touch on the recipient’s emotions, connecting them to your brand.

We believe each individual is important and deserves to be valued. Our aim is quite simply to bring back a bit of old school appreciation and a smile to the face of others, as it’s often the small gestures that leave a lasting impression.

We pride ourselves on our premium quality textured card and unforgettable designs. We are conscious of our environment, passionate about endorsing local artists and are committed to conducting our operations with the best environmental practices using FSC paper.


To create stand out, premium quality greeting cards for organisations, allowing them to be memorable and add a human touch, while positively impacting the emotions of others.


Our difference…

Unlike the standard shop bought card, our cards are custom-designed for you. They are of high quality, with heart-warming messages and unforgettable, hand-illustrated designs. We are proudly built on family, and we put our customers at the heart of all we do. 

However, what truly makes us different is our creativity. Using both creative writing and original hand-illustrated artwork our cards certainly stand out on a shelf. They are designed specifically to make a genuine impact on the emotions of others. 

We work with a dynamic team of local talented artists and print ethically in the UK, with impressive quality. We avoid plastic usage at large and our cards are approved & certified by Forest Stewardship Council (FSC).


Meet Our Creative Directors

Simone Smith creative director for curious pencil bulk corporate greeting cards

Simone Smith
Senior Creative Writer & Director

As the Co-founder and Senior Creative Writer, I am an experienced writer that has always had a heart for communicating through words to positively impact people. Having worked in the corporate banking world for many years, it became clear that customers run the show. As the world became more digital in the corporate world, many times I would hear customers complaining that they felt like a number, and unappreciated. So along with my older sister Sheleen, we combined our skills to tackle this problem, with custom designed corporate greeting cards. Our cards are a simple yet effective way to improve on the customer experience, and add a personal touch, ultimately making more people smile.

Sheleen Cocea Senior creative designer for curious pencil bulk corporate greeting cards

Sheleen Cocea
Senior Creative Illustrator & Director

As the Co-founder and Senior Creative Illustrator, I oversee the design and production of Curious Pencil. I have years of experience in all types of illustration techniques from pencil drawings and watercolours through to digital art. My passion stems from telling a story through artwork to capture people’s attention, as they say, a picture speaks 1000 words. For me, my heart is in everything we do, simply because we put people at the centre. Curious Pencil offers a unique opportunity, through bespoke corporate greeting cards to bring back a bit of that old school appreciation.

pencil with sharpenings

“People will forget what you say… but they will never forget how you make them feel.”
Maya Angelou