Meet The Core Team

hello from us all…
Simone Smith - Curious Pencil
Simone Smith
Creative Director
As the Founder and Creative Director, my focus has always been people first. I run the business on this philosophy. Not only am I hands-on in the general running of Curious Pencil, but I am also an experienced (to degree level) poet and creative writer. My heart for powerful communication has always been there – I use my experience in words to elevate the cards assuring they are memorable and pull on the heartstrings of others. Our cards are a simple yet effective way to improve on the customer experience and add a personal touch, ultimately making the world smile, one person at a time.
I oversee the artwork and have years of experience in all types of illustration techniques from pencil drawings and watercolours through to digital art. I have a passion for the artwork we create being as authentic as possible, with very little digital manipulation, this is because I believe there is a warmth that comes from imperfect hand-illustration. My aim is to add a splash of personality to the traditional corporate greeting card which often lacks energy and passion, to truly reach touch people’s emotions. 
Sheleen Cocea - Curious Pencil
Sheleen Cocea
Senior Creative Illustrator
Sheleen Cocea - Curious Pencil
Sheleen Cocea
Senior Creative Illustrator
I oversee the artwork and have years of experience in all types of illustration techniques from pencil drawings and watercolours through to digital art. I have a passion for the artwork we create being as authentic as possible, with very little digital manipulation, this is because I believe there is a warmth that comes from imperfect hand-illustration. My aim is to add a splash of personality to the traditional corporate greeting card which often lacks energy and passion, to truly reach touch people’s emotions. 
Ebonie Logan 2 - Curious Pencil
Ebonie Logan
Head of Marketing

With over 10 years of marketing experience in visual product placement, traditional offline strategies and digital channels I am passionate about the customer journey from beginning to end. I began my career in 2010 at the well-known retailer Claire’s and have since worked in multiple roles within the marketing department leading high-performance teams and driving influential campaigns from conception to implementation. My role within Curious Pencil as Head of Marketing is extremely exciting, I use my prior knowledge and experience to support the growth of such a heartwarming brand that strives to make a difference with personalised communication.